Focus Groups

The Sports Industry Review can provide its clients incredible insights through in-person or online focus groups. These focus groups are best with 10-15 participants and can be replicated with as many sessions as you’d like. Focus groups allow individuals to share their opinions and experiences with one another and the focus group moderator guides the discussion and further probes for more useful information.

Clients receive moderator notes, the full audio file of the session(s) (with identifiable information removed) and a written summary report.