The Sports Industry Review specializes in individual or two-participant interviews for its clients. The client can choose as many interview sessions as they see fit. These interviews allow a comfortable setting to share honest feedback with the moderator. The questions are designed to provide open-ended insights and the moderator comes prepared with scripted follow-up questions to get better information if answers are limited. And the moderator asks follow-up questions in the moment if answers lead to an opportunity to further probe a topic.
Interviews are especially helpful to guide more conversation in focus groups and open-ended surveys. Clients receive moderator notes, the audio files (with identifiable information removed) and a written summary report of each interview session.