The Sports Industry Review offers a unique study to its clients with observation studies. Founder Travis Smith visits the client’s event (or an event not within the client’s control) and uses the ethnography research method to observe the event as an embedded consumer/fan. Travis uses his phone to take notes without sticking out and records thoughts on his own experience as an embedded consumer as well as the apparent experience of others throughout the event.
Observation studies are a great way to improve an event and better understand the experience from traffic/parking in to traffic out, and everything in between. The client chooses where Travis sits and what to specifically study. Clients receive observation notes and a full summarized report of the experience and recommendations.